From New Brunswick to Orlando: Mulli at the 2026 PGA Show

This January, our team made the trip to Orlando for the 2026 PGA Show, held January 20 to 23 at the Orange County Convention Center. Now in its 73rd year, the PGA Show is the largest annual gathering for the business of golf, bringing together over 1,000 exhibiting brands and thousands of golf professionals, buyers, and innovators from around the world.

For a company building in the golf training space, there is no better place to take the temperature of the industry. Over the four days, we walked the floor, saw what companies are betting on in equipment, technology, and training aids, and had direct conversations with coaches and industry professionals about what they actually want from the tools they use.

The most valuable part was not the product launches. It was the conversations. Hearing from PGA professionals about their frustrations with existing training technology and what they are still missing from their toolkit reinforced that the problem Mulli is solving is real and that coaches are actively looking for better options.

We came back with a clearer sense of the market, stronger conviction in our approach, and a few new relationships worth building on. Orlando was a good reminder of how big this industry is and how early we are in bringing something genuinely new to it.