Our Mission

Built by engineers and athletes obsessed with performance.

We believe the grip is the most undervalued connection in sports. Our mission is to unlock its potential through precision sensor technology and actionable data, empowering every golfer to swing with confidence.

Leadership

The team behind the vision.

Brycen Munroe

Brycen Munroe

Co-Founder & COO

Leads operations and execution, turning Mulli’s roadmap into structured pilots, timelines, and scalable delivery.

Ethan Belliveau

Ethan Belliveau

Co-Founder & CTO

Leads the technical stack across hardware, firmware, and the mobile platform—transforming grip data into real-time feedback.

Matt Ryan

Matt Ryan

Co-Founder & CEO

Drives company strategy, fundraising, and partnerships—keeping Mulli focused on building a premium product golfers and coaches trust.

Alex Khoshbakhtian

Alex Khoshbakhtian

Co-Founder & CPO

Owns product vision and user experience, shaping the grip + app into a training tool that feels premium and delivers clear insight.

Our Values

What drives us every day.

Trust the Data

No gut feelings. We build on verifiable metrics.

Move Fast

Iterate quickly based on player feedback.

Player First

If it doesn't help the golfer, we don't build it.

Deep Curiosity

Always asking 'why' to find the next breakthrough.

How We Build

From prototype to pilot.

We don't build in a vacuum. Every version of Mulli Swing Solutions is tested by real golfers and coaches in our pilot program. This iterative cycle ensures that when we ship, it works.