Our Mission

Built by engineers and athletes obsessed with performance.

We believe the grip is the most undervalued connection in sports. Our mission is to unlock its potential through precision sensor technology and actionable data, empowering every golfer to swing with confidence.

Mulli team at NBIF

Leadership

The team behind the vision.

Brycen Munroe

Brycen Munroe

Co-Founder & COO

Leads operations and execution, turning Mulli's roadmap into structured pilots, timelines, and scalable delivery.

Ethan Belliveau

Ethan Belliveau

Co-Founder & CTO

Leads the technical stack across hardware, firmware, and the mobile platform that powers Mulli's real-time coaching.

Matt Ryan

Matt Ryan

Co-Founder & CPO

Owns product vision and user experience, shaping the grip plus app into a training tool that feels premium and delivers clear insight.

Alex Khoshbakhtian

Alex Khoshbakhtian

Co-Founder & CEO

Drives company strategy, fundraising, and partnerships, keeping Mulli focused on building a premium product golfers and coaches trust.

How We Build

From prototype to pilot.

We do not build in a vacuum. Every version of Mulli Swing Solutions is tested by real golfers and coaches in our pilot program. This iterative cycle ensures that when we ship, it works.